Standing Strong With the 15 Percent

Monday, June 24, 2013

Hey-hey! Guess who’s back?

Well, back-ish.

We’ve unpacked most of the new house, but there’s some long-boring-story-but-the-seller-is-handling-it work being done in the family room. This means that the furniture that’s supposed to be going in there is currently parked in the living room. This means it’s kind of a stacked-up, pushed against the wall mess in both those areas right now. And hella dusty.

Elsewhere things are coming together, though, so we’re keeping all grumbles to a mumble and looking on the very bright side. Which is: WE DON’T LIVE IN THE WOODS ANYMORE! And the neighbors out here are so kind and welcoming. We’ve had many come right up to the door, ring/knock and introduce themselves. Nice, right? More, the neighborhood kids have come over on their own to say hello and — brace yourself — bring baked goods over in baskets. I mean, can you stand it?? 

We landed gracefully in a lovely space and feel quite grateful.

(Here’s my new writing window to the world.)

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Unpacking and getting settled has left me busy and far away from my desk. This is the first thing I’ve written in 11 days. ELEVEN DAYS! That’s crazy for me. But that spell is over. I’m back at it, and the plans and goals are sharp. Lots of things to get down on “paper” this summer, and it being the fourth day into the season I need to hop to it.

But first there’s the dreadful email catch-up. Where is the robot who is supposed to do this for me? I watched The Jetsons; there are supposed to be robots now. We were promised robots.

Anyway, ignoring my inbox — for the 37th time today — and heading off on some social media tangent, I happily came across We Are the 15 Percent.

It’s a response to the backlash to the sweetest Cheerios commercial, and it’s fantastic. What backlash? What commercial? OK, here’s the BGS (background scoop — keep up w/ my cool!) on all of that …

This Cheerios TV spot called “Just Checking” was posted on General Mills’ YouTube channel late last month:

Now you did notice that Mom is white, Dad is black, and the curly-haired cutie is cast to be a darling mix of the two, right? Right. So the racists noticed that too and were appalled. So appalled that they started leaving their ugliness in the comments section under the video. The anonymous (naturally) comments got so out of hand and nasty that General Mills had to disable the comments. Totally shut down the comments section because of hateful foolishness behind a television ad for cereal.

Knock it off, America!

I’m not going to even get into this bullshit with the racists — saving it for my book. (No. Really.)

But one interracial couple decided to speak up and say: Yeah, that commercial? That’s us!

“We created this site to publicly reflect the changing face of the American family. According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture.” — Michael David Murphy & Alyson West

Murphy and West have asked folks in interracial marriages and families across the nation to send in their own family photographs to be possibly featured on the site.

And, as someone who is right in the middle of that 15 percent, I definitely support this great project, 100 percent.

2 Comments
  • 1
    Sarah W. says:

    I feel the same way about the 15% (and with a baby in my belly that will be 1/2 African American, 1/2 Caucasian), I’m all for more of that type of commercial! :)

    • 1.1
      Ms. Mary Mack says:

      Congratulations to you and le bebe in your belly! Happy to be in the 15% with you. :-)